Turning Regulation into Revenue

The recent spate of U.S. legislation can be viewed as a threat or an opportunity to capture new business.

Whether it's HIPAA for health care, Sarbanes-Oxley for public companies, Graham-Leach-Bliley privacy act for financial services, or California SB 1386 for anyone who does business in California, there are things you can do to turn these regulations into revenue. For example, with CAN-SPAM for marketing and the National Do-Not-Call List, many companies are running scared, ending marketing and sales programs. This creates a golden opportunity for those who understand the law and are willing to work it to their advantage.

In this program, we'll take what your people already know about the law to the next level and create actionable plans that produce real revenue. You'll win a definitive edge when you use these ideas to be first in your market and grab mind share and market share from your competitors.

This lively and interactive program is customized for your group and the legislation that they are facing. Depending on your needs, we discuss how to use the legislation to your best advantage. While we do not offer legal advice, we do deliver a high-level overview on the legislation and make specific recommendations how to act on the opportunities that come out of the mandates. You'd learn about who to approach and who doesn't care. You'll discover how to approach them, how to get their attention, and how to present your business case to make your offering stand above the competition. You'll explore unconventional ways to use the legislation to your advantage.