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Linux, The Big Picture "This is a VERY high level look at Linux targeted directly at non-technical executives. If you are assessing or attempting to gain executive buy-in for Linux this book may be what you need. Executives should be able to read/review it in an hour or less. "Mark's approach is practical and to the point. And, he covers all the bases. Like many folks, you may be caught in an internal sales struggle and this book could give you an assist. Bill Hubler, IBM
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Linux in the Boardroom: How Linux is Changing Corporate Computing and What Executives Need to Know and Do About It. Who needs a book about a freely down-loadable computer operating system? If you manage a company or if you’re a part of an Information Technology (IT) decision-making team, then you need to understand the impact of Linux on your organization, your industry, and your competition. If you’re like most executives, you’re part of a technology purchasing committee. Making computer technology decisions has never been easy. You have to slog through the marketing hype and computer jargon to separate the sales-copy promises from the software reality. In this quick-reading book, business author and engineer Mark S. A. Smith de-mystifies the lingo and discusses what you need to know about Linux to make informed business decisions. With the ideas in this book, you'll know what questions to ask and what issues to examine when your IT director considers Linux for your company. If you’re a CEO, COO, President, or Owner – How is Linux good for your operation? What does it mean to your operation and your customers? If it’s going to give you an edge in the market, exactly how is that going to happen? How do you direct the people who will lead the project? If you’re a CFO or VP of Finance – Is Linux good for corporate compliance and your cash flow? Where does it fit into current regulations? If you’re a CIO, CTO, or IT Manager – Is Linux good for your computing infrastructure? How do you evaluate Linux? What should you look for in a Linux vendor? What about security? This book was written with the non-technical manager in mind; it won’t dig very deep into the technology. So, even if you’re an executive with limited technical background, this book will guide you on the questions to ask and the issues to examine when your technology team considers Linux for your company. About the AuthorMark S. A. Smith is an electrical engineer, computer programmer, hardware salesman, and software marketer who now works with clients to get more business out of their distribution channels. After 22 years of working in and with high-tech sales and marketing channels, Mark identified that channel success depended on building value, driving demand, forming a powerful network, and protecting profits. Mark focuses on how to rapidly create sound business decisions in a fast-paced business world. He delivers innovative, unconventional strategies for entrepreneurial thinkers, marketing managers, and sales professionals. Mark’s an expert in creating instantly implementable tactics to achieve real business success. Recognized by his peers, Mark is a full member of the Society for the Advancement of Consulting. Membership requires stringent proof of performance, expertise, and excellence in consulting. A veteran professional speaker, he is past president of the National Speakers Association, Colorado chapter. He co-authored Guerrilla Trade Show Selling, Guerrilla Teleselling, and Guerrilla Negotiating with Guerrilla Marketing author, Jay Conrad Levinson, and Guerrilla Selling co-author, Orvel Ray Wilson. He co-created the wildly successful Executive Assessment business case creation tool for IBM, writing approximately 70 product-specific versions for IBM’s major software brands, including DB2®, WebSphere®, Lotus®, Tivoli®, and Start Now™. Today he’s president of Outsource Channel Executives, Inc, an organization that helps companies build sales channels and get more out the channels they have now. By uniquely combining product knowledge with sales and marketing skills, the company creates programs that instill excitement and confidence in people who have to sell. Relationship to item: Publisher Publication Date: April 1, 2004. 128 pages. Published by Outsource Channel Executives, Inc. Order Linux in the Boardroom Paperback $10.95
ISBN 0-9749289-6-8 Order Linux in the Boardroom Hardback $14.95
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